Audience research
Media buying agencies audience research for briefs
Media buying agencies audience research for briefs: separate buyer interviews from campaign audiences, select UK channel data and protect participant privacy.
Section
Audience research
Audience research
Who buys a media agency: the marketing owner, procurement pair, analyst and risk reviewer
Build evidence-based buyer personas for media agency selection, covering the marketing owner, procurement lead, analyst and accountable risk reviewer.
Audience research
Researching rival media agencies without turning their claims into facts
Research media agency competitors using service pages, public records, ad libraries and trade directories without turning claims into facts.
Audience research
Six interview themes that reconstruct a real media buying event
A practical media agency customer interview guide focused on real buying events, handoffs, evidence gaps, contract choices and service failures.
Audience research
Segmenting a media agency's target audience by the job, not the logo
Define a media buying agency's target audience in England through the buying problem, operating model, evidence needs and procurement constraints.