Rules and ethics
How UK GDPR and PECR change a media buying brief
A media buying agency brief must set lawful basis, cookie consent and data broker rules under UK GDPR and PECR before targeting, measurement or lists are planned.
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Rules and ethics
Rules and ethics
3 ad checks a UK media buyer should run under the CAP Code
A media buying agency can run three CAP Code checks before launch: substantiation, misleadingness and promotional marketing rules, with evidence on file.
Rules and ethics
Carbon questions for UK media buying agencies on method, boundary and offsets
Ask a UK media buying agency for its carbon calculator and version, its measurement boundary, a baseline, a target date and a named owner before you sign.
Rules and ethics
Ad checks a media buying agency should run under the current UK code
Media buying agency ad checks for England covering evidence, pricing, comparisons, placement and disclosure under the relevant current UK code.
Rules and ethics
Seven matters to settle in writing before appointing a media buying agency
Media buying agency contract checks for England covering entity, money flow, inventory, data, audit evidence, security and an orderly, controlled exit process.
Rules and ethics
Media buying agencies data protection: campaign map guide
Media buying agencies data protection starts with a campaign map: record each activity, audience source, legal basis, tracking, suppliers and deletion.
Rules and ethics
A method to build a media buying agency disclosure policy from an incentive register
A method for media buying agencies in England to build a disclosure policy from an incentive register, with owner, notice and correction steps.
Rules and ethics
Questions for a UK media-buying agency on ad checks
Media buying agencies UK regulations: questions to ask about UK codes, data requirements and platform policies when an agency checks a campaign.
Rules and ethics
UK media buying agencies rules and ethics explained
UK media buying agencies rules and ethics: ad approval under the CAP and BCAP codes, PECR and UK GDPR data use, ISBA audit rights and disclosure.