Measurement
How to vet a media buying agency's attribution method
Media buying agencies attribution methods: how to vet an agency's platform, rules-based or experimental approach against the data you can honestly support.
Section
Measurement
Measurement
Media buying agencies benchmark research: a UK method
Media buying agencies benchmark research: a UK method for checking source, definition and coverage before comparing figures.
Measurement
Media buying agencies measurement: a practical guide
Media buying agencies measurement guide: build a charter, define metrics, select UK evidence and report attribution without overstating causation.
Measurement
Media buying agencies measurement mistakes to check first
Media buying agencies measurement mistakes to check first: scope, denominator, geography, tracking, attribution and source breaks, and how to correct each.
Measurement
Specifying a media buying dashboard that finishes on actions
Media buying agencies reporting dashboard specification covering source dates, definitions, comparisons, data quality, decisions and ownership.