Foundations
How to read Barb, Rajar, Jicmail and Ukom data as a UK media buyer
Media planning in the UK runs on four audience currencies. Here is what Barb, RAJAR, JICMAIL and UKOM each measure, and how to quote them well.
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Topic
Foundations
Media planning in the UK runs on four audience currencies. Here is what Barb, RAJAR, JICMAIL and UKOM each measure, and how to quote them well.