Foundations
Scottish campaign media planning: setting the budget share
A population split gives Scotland about 8%. Cost STV, Scottish press, radio and out of home by owner, then justify any uplift against the Scottish objective.
Topic
regional buying
Foundations
Is Northern Ireland media buying different from the rest of the UK?
Media buying agency work in Northern Ireland differs from the UK through UTV airtime, local press, cross-border Irish advertising, currency and regulation.