Operations
How to audit your media buying agency: a UK finance director's checklist
A UK finance director's media buying agency audit checklist: contract rights, evidence to request, reconciliation tests and FCA/ICO checks.
Topic
uk advertising
Tools and providers
Programmatic media buying: assess an agency's trading desk
Criteria for assessing a programmatic media buying agency's trading desk, including platform access, consent evidence, fees, disclosure and exit terms.