Rules and ethics
How UK GDPR and PECR change a media buying brief
A media buying agency brief must set lawful basis, cookie consent and data broker rules under UK GDPR and PECR before targeting, measurement or lists are planned.
Topic
uk gdpr
Reviews
Questions to ask a media buying agency before you sign: UK checklist
Vetting media buying agencies in the UK starts with questions on data, contracts, Ofcom codes, fees and exit. Use this checklist before signing.