Foundations
What Cardiff and Belfast media buyers must know about S4C and UTV
Media buying agency teams buying S4C in Cardiff and UTV in Belfast face two very different audiences, and UK-wide plans usually under-serve both markets.
Topic
s4c
Foundations
Welsh-language media planning: channels and sales routes
Media planning for Welsh-language campaigns: which channels to use, who sells S4C and press space, which audience data applies, and how to split the plan.