Foundations
Scottish campaign media planning: setting the budget share
A population split gives Scotland about 8%. Cost STV, Scottish press, radio and out of home by owner, then justify any uplift against the Scottish objective.
Topic
scottish press
Foundations
Media planning for Glasgow and Edinburgh: STV and Scottish press
Media planning in Glasgow and Edinburgh: STV airtime, Scottish press titles, the audience currencies behind them and how to choose a media-buying agency.