Foundations
What Cardiff and Belfast media buyers must know about S4C and UTV
Media buying agency teams buying S4C in Cardiff and UTV in Belfast face two very different audiences, and UK-wide plans usually under-serve both markets.
Topic
utv
Foundations
Is Northern Ireland media buying different from the rest of the UK?
Media buying agency work in Northern Ireland differs from the UK through UTV airtime, local press, cross-border Irish advertising, currency and regulation.