Foundations
Scottish campaign media planning: setting the budget share
A population split gives Scotland about 8%. Cost STV, Scottish press, radio and out of home by owner, then justify any uplift against the Scottish objective.
Archive
October 2026
Foundations
What Cardiff and Belfast media buyers must know about S4C and UTV
Media buying agency teams buying S4C in Cardiff and UTV in Belfast face two very different audiences, and UK-wide plans usually under-serve both markets.
Foundations
Welsh-language media planning: channels and sales routes
Media planning for Welsh-language campaigns: which channels to use, who sells S4C and press space, which audience data applies, and how to split the plan.
Costs and pricing
VAT, fees and media costs in a UK media agency budget
Media buying agency budgets need VAT, fees and media costs in separate rows. Here is how UK VAT rates, place of supply rules and commission models apply.
Reviews
Manchester and Leeds: broadcaster and advertiser context
Manchester and Leeds broadcaster locations and advertiser sectors offer context for a media buying agency brief, not proof of a team's capabilities.
Foundations
Is Northern Ireland media buying different from the rest of the UK?
Media buying agency work in Northern Ireland differs from the UK through UTV airtime, local press, cross-border Irish advertising, currency and regulation.
Rules and ethics
How UK GDPR and PECR change a media buying brief
A media buying agency brief must set lawful basis, cookie consent and data broker rules under UK GDPR and PECR before targeting, measurement or lists are planned.
Foundations
How to read Barb, Rajar, Jicmail and Ukom data as a UK media buyer
Media planning in the UK runs on four audience currencies. Here is what Barb, RAJAR, JICMAIL and UKOM each measure, and how to quote them well.
Foundations
Media planning for Glasgow and Edinburgh: STV and Scottish press
Media planning in Glasgow and Edinburgh: STV airtime, Scottish press titles, the audience currencies behind them and how to choose a media-buying agency.
Rules and ethics
3 ad checks a UK media buyer should run under the CAP Code
A media buying agency can run three CAP Code checks before launch: substantiation, misleadingness and promotional marketing rules, with evidence on file.