Foundations
What Cardiff and Belfast media buyers must know about S4C and UTV
Media buying agency teams buying S4C in Cardiff and UTV in Belfast face two very different audiences, and UK-wide plans usually under-serve both markets.
Topic
media buying agency
Costs and pricing
VAT, fees and media costs in a UK media agency budget
Media buying agency budgets need VAT, fees and media costs in separate rows. Here is how UK VAT rates, place of supply rules and commission models apply.
Reviews
Manchester and Leeds: broadcaster and advertiser context
Manchester and Leeds broadcaster locations and advertiser sectors offer context for a media buying agency brief, not proof of a team's capabilities.
Foundations
Is Northern Ireland media buying different from the rest of the UK?
Media buying agency work in Northern Ireland differs from the UK through UTV airtime, local press, cross-border Irish advertising, currency and regulation.
Rules and ethics
How UK GDPR and PECR change a media buying brief
A media buying agency brief must set lawful basis, cookie consent and data broker rules under UK GDPR and PECR before targeting, measurement or lists are planned.
Rules and ethics
3 ad checks a UK media buyer should run under the CAP Code
A media buying agency can run three CAP Code checks before launch: substantiation, misleadingness and promotional marketing rules, with evidence on file.
Operations
How to audit your media buying agency: a UK finance director's checklist
A UK finance director's media buying agency audit checklist: contract rights, evidence to request, reconciliation tests and FCA/ICO checks.
Tools and providers
How to compare media buying agency proposals: a UK buyer's guide
A side-by-side method for scoring media buying agency proposals in the UK: weights, cost lines, entity checks, data sharing questions and tender records.
Operations
Media buying agency RFP template UK: sections to include and ask
A media buying agency RFP template for UK buyers: the sections to include, the questions to ask, and the evidence to demand from every bidder.
Foundations
Media buying agency vs media planning agency: which do you actually need?
Media buying agency vs media planning agency: how UK agency scope splits between planning and buying, and how to decide which of the two you need.
Reviews
Questions to ask a media buying agency before you sign: UK checklist
Vetting media buying agencies in the UK starts with questions on data, contracts, Ofcom codes, fees and exit. Use this checklist before signing.