Foundations
Scottish campaign media planning: setting the budget share
A population split gives Scotland about 8%. Cost STV, Scottish press, radio and out of home by owner, then justify any uplift against the Scottish objective.
Topic
media planning
Foundations
Welsh-language media planning: channels and sales routes
Media planning for Welsh-language campaigns: which channels to use, who sells S4C and press space, which audience data applies, and how to split the plan.
Foundations
How to read Barb, Rajar, Jicmail and Ukom data as a UK media buyer
Media planning in the UK runs on four audience currencies. Here is what Barb, RAJAR, JICMAIL and UKOM each measure, and how to quote them well.
Foundations
Media planning for Glasgow and Edinburgh: STV and Scottish press
Media planning in Glasgow and Edinburgh: STV airtime, Scottish press titles, the audience currencies behind them and how to choose a media-buying agency.
Operations
How to audit your media buying agency: a UK finance director's checklist
A UK finance director's media buying agency audit checklist: contract rights, evidence to request, reconciliation tests and FCA/ICO checks.
Tools and providers
How to compare media buying agency proposals: a UK buyer's guide
A side-by-side method for scoring media buying agency proposals in the UK: weights, cost lines, entity checks, data sharing questions and tender records.
Costs and pricing
What do media buying agencies for charities UK charge and offer?
Charity media budgets, Gift Aid, VAT and pro bono agency schemes compared, with fee models, brief questions and what UK charities should put in writing.
Operations
Media buying agency RFP template UK: sections to include and ask
A media buying agency RFP template for UK buyers: the sections to include, the questions to ask, and the evidence to demand from every bidder.
Foundations
Media buying agency vs media planning agency: which do you actually need?
Media buying agency vs media planning agency: how UK agency scope splits between planning and buying, and how to decide which of the two you need.
Reviews
Questions to ask a media buying agency before you sign: UK checklist
Vetting media buying agencies in the UK starts with questions on data, contracts, Ofcom codes, fees and exit. Use this checklist before signing.
Rules and ethics
Carbon questions for UK media buying agencies on method, boundary and offsets
Ask a UK media buying agency for its carbon calculator and version, its measurement boundary, a baseline, a target date and a named owner before you sign.